Zach Bell, Yale University
As a newcomer to the New Haven Restaurant scene, Box 63 has a long struggle ahead. Conveniently located at the corner of Park and Elm, Box 63 is across the street from Davenport and Pierson, and within walking distance of off-campus housing on Lynwood, Edgewood and Dwight. Box 63 has a potential audience, but questions remain about its ability to retain a crowd of regulars.
According to their website, Box 63’s “…focus was to create a welcoming hangout that blends iconic American comfort food, healthy portions and unique cocktails, in a classic rock in roll environment.” Box 63 calls itself not merely a bar and grill, but an “American Bar and Grill,” where we are supposed to relax and put our elbows on the table. They want to create a culture of warmth, a place where a regular or a stranger can sit down and everyone knows their name. That kind of atmosphere takes time to develop, requiring a combination of good product, good service and an air of familiarity. Box 63 has quality service, no question there. Yet, for the other two criteria Box 63 tried to go too far too fast, obsessing over its design concept, instead of letting its culture grow organically.
